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Marketing by Cannabis Companies

Just as was seen with alcohol and tobacco, marketing messages around cannabis have the potential to influence youth access and use. A recent study by Megan A. Moreno and colleagues at University of Wisconsin (Madison) looked at state-based regulations around both restricted and required content when advertising across social media. The researchers examined 14 businesses and their social media use to explore whether recreational cannabis businesses were adhering to the safety-based regulations. Both restricted and required content were found and were missing, respectively, providing solid evidence that suggests more or different oversight might be needed in the world of cannabis marketing.

Source: Moreno, M. A., Jenkins, M., Binger, K., Kelly, L., Trangenstein, P. J., Whitehill, J. M., & Jernigan, D. H. (2022). A content analysis of cannabis company adherence to marketing requirements in four states. Journal of Studies on Alcohol and Drugs, 83(1), 27-36.

Disclaimer: The content is solely the responsibility of the authors and does not necessarily represent the official views of the Center of Alcohol & Substance Use Studies.