Instructor: Regina Ford, MA

Many direct-service professionals struggle with performing outreach and promoting peer advocacy to connect with their target audience. For direct service providers, outreach is particularly challenging when budgets are tight. How do you create an outreach message that your consumer (and potential funders) will understand? How do you perform outreach with a tight budget and limited staff? Which community organizations are adversaries or allies? Effective outreach has more to do with strategy and less to do with budgets. The purpose of this workshop is for attendees to learn the fundamentals and explain the differences of outreach, marketing, advocacy, and peer certification distinctions, describe outreach and advocacy guidelines for peer organizations, and identify characteristics of successful and challenging community partnerships. Attendees will also create a simplified outreach plan with measurable goals that are effective in reaching consumers.

CE Credits: 3